Datasets:

arti199919
/

synthetic-saas-churn-sample

user_id string	month timestamp[ns]	tenure_month int16	plan_type string	monthly_price float32	mrr float32	sessions int32	feature_usage_score float32	support_tickets int16	payment_failures int16	churned int8	churned_next_month int8	nps_score int16	product_incident int8	active_seats int32
U0000001	2024-11-01T00:00:00	0	Starter	80.309776	80.309776	26	48.976616	0	0	0	0	5	0	3
U0000001	2024-12-01T00:00:00	1	Starter	80.309776	80.309776	22	56.088699	0	0	0	0	7	0	4
U0000001	2025-01-01T00:00:00	2	Starter	80.309776	80.309776	36	65.155914	1	0	0	0	5	0	4
U0000001	2025-02-01T00:00:00	3	Starter	80.309776	80.309776	22	41.172787	1	1	0	0	5	0	3
U0000001	2025-03-01T00:00:00	4	Starter	80.309776	80.309776	30	48.689457	1	0	0	0	6	0	3
U0000001	2025-04-01T00:00:00	5	Starter	80.309776	80.309776	23	45.322712	0	1	0	0	4	0	3
U0000001	2025-05-01T00:00:00	6	Starter	80.309776	80.309776	24	41.44627	1	0	0	0	4	0	3
U0000001	2025-06-01T00:00:00	7	Starter	80.309776	80.309776	25	52.5518	0	0	0	0	6	0	4
U0000001	2025-07-01T00:00:00	8	Starter	80.309776	80.309776	20	44.711815	0	0	0	0	8	0	3
U0000001	2025-08-01T00:00:00	9	Starter	80.309776	80.309776	14	52.14579	3	0	0	0	4	1	4
U0000001	2025-09-01T00:00:00	10	Starter	80.309776	80.309776	27	58.456409	2	0	0	0	6	0	3
U0000001	2025-10-01T00:00:00	11	Starter	80.309776	80.309776	18	53.884541	1	0	0	0	4	0	3
U0000001	2025-11-01T00:00:00	12	Starter	80.309776	80.309776	29	36.702206	1	0	0	0	2	0	3
U0000001	2025-12-01T00:00:00	13	Starter	80.309776	80.309776	21	44.263809	1	0	0	0	3	0	3
U0000002	2024-02-01T00:00:00	0	Starter	67.729385	67.729385	7	28.303431	0	1	0	0	5	0	2
U0000002	2024-03-01T00:00:00	1	Starter	67.729385	67.729385	16	40.720112	0	0	0	0	5	0	2
U0000002	2024-04-01T00:00:00	2	Starter	67.729385	67.729385	16	29.190256	1	0	0	0	4	0	2
U0000002	2024-05-01T00:00:00	3	Starter	67.729385	67.729385	14	34.836922	1	0	0	0	5	0	2
U0000002	2024-06-01T00:00:00	4	Starter	67.729385	67.729385	18	28.527281	1	1	0	0	0	0	2
U0000002	2024-07-01T00:00:00	5	Starter	67.729385	67.729385	20	26.872126	1	0	0	0	3	0	2
U0000002	2024-08-01T00:00:00	6	Starter	67.729385	67.729385	13	21.015516	3	0	0	0	5	0	1
U0000002	2024-09-01T00:00:00	7	Starter	67.729385	67.729385	18	41.111523	1	0	0	0	4	0	2
U0000002	2024-10-01T00:00:00	8	Starter	67.729385	67.729385	9	35.698696	1	0	0	0	1	0	2
U0000002	2024-11-01T00:00:00	9	Starter	67.729385	67.729385	15	37.921001	2	0	0	0	3	0	2
U0000002	2024-12-01T00:00:00	10	Starter	67.729385	67.729385	16	28.702341	1	0	0	0	3	0	1
U0000002	2025-01-01T00:00:00	11	Starter	67.729385	67.729385	16	35.700306	0	0	0	0	1	0	2
U0000002	2025-02-01T00:00:00	12	Starter	67.729385	67.729385	11	31.666828	2	0	0	0	5	0	1
U0000002	2025-03-01T00:00:00	13	Starter	67.729385	67.729385	19	30.212614	2	0	0	0	3	0	2
U0000002	2025-04-01T00:00:00	14	Starter	67.729385	67.729385	22	28.627295	0	0	0	0	3	0	1
U0000002	2025-05-01T00:00:00	15	Starter	67.729385	67.729385	17	32.740555	2	0	0	0	3	0	2
U0000002	2025-06-01T00:00:00	16	Starter	67.729385	67.729385	20	29.192045	2	0	0	0	5	0	1
U0000002	2025-07-01T00:00:00	17	Starter	67.729385	67.729385	14	30.168793	2	0	0	0	3	0	2
U0000002	2025-08-01T00:00:00	18	Starter	67.729385	67.729385	7	15.821863	2	1	0	1	1	0	1
U0000002	2025-09-01T00:00:00	19	Starter	67.729385	67.729385	14	25.123636	3	0	1	0	2	0	1
U0000003	2025-01-01T00:00:00	0	Starter	51.607925	51.607925	14	23.683563	1	0	0	0	2	0	0
U0000003	2025-02-01T00:00:00	1	Starter	51.607925	51.607925	9	16.011866	0	1	0	0	1	0	0
U0000003	2025-03-01T00:00:00	2	Starter	51.607925	51.607925	9	19.026617	2	1	0	0	3	0	0
U0000003	2025-04-01T00:00:00	3	Starter	51.607925	51.607925	5	16.550983	3	0	0	0	2	0	0
U0000003	2025-05-01T00:00:00	4	Starter	51.607925	51.607925	7	15.144401	5	1	0	0	1	0	0
U0000003	2025-06-01T00:00:00	5	Starter	51.607925	51.607925	14	26.444649	2	0	0	0	5	0	0
U0000003	2025-07-01T00:00:00	6	Starter	51.607925	51.607925	8	19.643646	0	0	0	0	1	0	0
U0000003	2025-08-01T00:00:00	7	Starter	51.607925	51.607925	10	20.385492	3	0	0	0	2	0	0
U0000003	2025-09-01T00:00:00	8	Starter	51.607925	51.607925	11	19.067863	1	0	0	0	2	0	0
U0000003	2025-10-01T00:00:00	9	Starter	51.607925	51.607925	10	21.306089	0	0	0	0	3	0	0
U0000003	2025-11-01T00:00:00	10	Starter	51.607925	51.607925	11	12.86685	3	0	0	0	0	0	0
U0000003	2025-12-01T00:00:00	11	Starter	51.607925	51.607925	10	19.114038	3	0	0	0	5	0	0
U0000004	2024-02-01T00:00:00	0	Business	360.014099	360.014099	24	43.440968	1	0	0	0	4	0	1
U0000004	2024-03-01T00:00:00	1	Business	360.014099	360.014099	32	55.248394	0	0	0	0	6	0	2
U0000004	2024-04-01T00:00:00	2	Business	360.014099	360.014099	15	45.937294	0	0	0	0	5	0	1
U0000004	2024-05-01T00:00:00	3	Business	360.014099	360.014099	27	40.49155	1	0	0	0	5	0	1
U0000004	2024-06-01T00:00:00	4	Business	360.014099	360.014099	21	49.539658	0	1	0	0	2	0	1
U0000004	2024-07-01T00:00:00	5	Business	360.014099	360.014099	25	49.794769	0	0	0	0	8	0	1
U0000004	2024-08-01T00:00:00	6	Business	360.014099	360.014099	16	44.955963	0	0	0	0	8	0	1
U0000004	2024-09-01T00:00:00	7	Business	360.014099	360.014099	28	29.591274	0	0	0	0	3	0	1
U0000004	2024-10-01T00:00:00	8	Business	360.014099	360.014099	24	35.877373	3	0	0	0	3	0	1
U0000004	2024-11-01T00:00:00	9	Business	360.014099	360.014099	20	46.403927	1	0	0	0	7	0	1
U0000004	2024-12-01T00:00:00	10	Business	360.014099	360.014099	19	49.32909	0	0	0	0	2	0	1
U0000004	2025-01-01T00:00:00	11	Business	360.014099	360.014099	11	15.668223	0	1	0	0	2	0	1
U0000004	2025-02-01T00:00:00	12	Business	360.014099	360.014099	12	26.900269	0	1	0	0	2	0	1
U0000004	2025-03-01T00:00:00	13	Business	360.014099	360.014099	22	32.723297	1	0	0	0	4	0	1
U0000004	2025-04-01T00:00:00	14	Business	360.014099	360.014099	14	31.884441	5	0	0	0	3	1	1
U0000004	2025-05-01T00:00:00	15	Business	360.014099	360.014099	19	33.468681	0	1	0	0	2	0	1
U0000004	2025-06-01T00:00:00	16	Business	360.014099	360.014099	11	19.53639	1	1	0	0	3	0	1
U0000004	2025-07-01T00:00:00	17	Business	360.014099	360.014099	14	29.928637	3	0	0	0	2	0	1
U0000004	2025-08-01T00:00:00	18	Business	360.014099	360.014099	15	15.974668	2	0	0	0	3	0	1
U0000004	2025-09-01T00:00:00	19	Business	360.014099	360.014099	14	30.023962	0	0	0	0	3	0	1
U0000004	2025-10-01T00:00:00	20	Business	360.014099	360.014099	15	26.560677	1	0	0	0	4	0	1
U0000004	2025-11-01T00:00:00	21	Business	360.014099	360.014099	13	23.999224	0	0	0	0	4	0	1
U0000004	2025-12-01T00:00:00	22	Business	360.014099	360.014099	14	27.752735	2	0	0	0	3	0	1
U0000005	2024-07-01T00:00:00	0	Business	729.283203	729.283203	40	31.499453	2	0	0	0	3	0	11
U0000005	2024-08-01T00:00:00	1	Business	729.283203	729.283203	26	37.787441	0	0	0	0	5	0	11
U0000005	2024-09-01T00:00:00	2	Business	729.283203	729.283203	42	30.154934	2	0	0	0	2	0	10
U0000005	2024-10-01T00:00:00	3	Business	729.283203	729.283203	43	41.824051	0	0	0	0	5	0	12
U0000005	2024-11-01T00:00:00	4	Business	729.283203	729.283203	54	34.784515	1	0	0	0	2	0	12
U0000005	2024-12-01T00:00:00	5	Business	729.283203	729.283203	44	33.797516	2	0	0	0	2	0	10
U0000005	2025-01-01T00:00:00	6	Business	729.283203	729.283203	44	27.023077	0	0	0	0	6	0	10
U0000005	2025-02-01T00:00:00	7	Business	729.283203	729.283203	46	36.559082	0	0	0	0	3	0	11
U0000005	2025-03-01T00:00:00	8	Business	729.283203	729.283203	35	21.925865	1	0	0	0	1	0	9
U0000005	2025-04-01T00:00:00	9	Business	729.283203	729.283203	38	32.325222	1	0	0	0	5	0	11
U0000005	2025-05-01T00:00:00	10	Business	729.283203	729.283203	39	21.968861	2	0	0	0	3	0	9
U0000005	2025-06-01T00:00:00	11	Business	729.283203	729.283203	42	32.47567	3	0	0	0	2	0	10
U0000005	2025-07-01T00:00:00	12	Business	729.283203	729.283203	26	21.296158	3	0	0	0	3	0	9
U0000005	2025-08-01T00:00:00	13	Business	729.283203	729.283203	32	26.717888	1	1	0	0	3	0	10
U0000005	2025-09-01T00:00:00	14	Business	729.283203	729.283203	27	22.613564	2	0	0	0	3	0	9
U0000005	2025-10-01T00:00:00	15	Business	729.283203	729.283203	37	22.003405	1	0	0	0	4	0	9
U0000005	2025-11-01T00:00:00	16	Business	729.283203	729.283203	36	17.266972	1	0	0	0	4	0	9
U0000005	2025-12-01T00:00:00	17	Business	729.283203	729.283203	32	28.371744	5	0	0	0	1	0	9
U0000006	2024-11-01T00:00:00	0	Business	1,781.78186	1,781.78186	97	46.879761	1	0	0	0	4	0	79
U0000006	2024-12-01T00:00:00	1	Business	1,781.78186	1,781.78186	66	45.312382	2	1	0	0	5	0	80
U0000006	2025-01-01T00:00:00	2	Business	1,781.78186	1,781.78186	64	34.919476	3	0	0	0	2	0	70
U0000006	2025-02-01T00:00:00	3	Business	1,781.78186	1,781.78186	75	36.175285	0	1	0	0	3	0	71
U0000006	2025-03-01T00:00:00	4	Business	1,781.78186	1,781.78186	64	34.485275	2	1	0	0	3	0	73
U0000006	2025-04-01T00:00:00	5	Business	1,781.78186	1,781.78186	70	37.128338	0	1	0	0	4	0	73
U0000006	2025-05-01T00:00:00	6	Business	1,781.78186	1,781.78186	46	33.202137	2	0	0	0	4	0	69
U0000006	2025-06-01T00:00:00	7	Business	1,781.78186	1,781.78186	46	35.485119	1	1	0	0	6	0	70
U0000006	2025-07-01T00:00:00	8	Business	1,781.78186	1,781.78186	63	48.299274	0	0	0	0	4	0	82
U0000006	2025-08-01T00:00:00	9	Business	1,781.78186	1,781.78186	65	38.408932	1	0	0	0	4	0	72
U0000006	2025-09-01T00:00:00	10	Business	1,781.78186	1,781.78186	63	40.726463	1	0	0	0	5	0	69
U0000006	2025-10-01T00:00:00	11	Business	1,781.78186	1,781.78186	74	24.150766	2	0	0	0	4	0	62
U0000006	2025-11-01T00:00:00	12	Business	1,781.78186	1,781.78186	48	33.86237	2	0	0	0	2	0	54

End of preview. Expand in Data Studio

Synthetic B2B SaaS Churn & Revenue (Sample)

This repository contains a free sample of a 100% synthetic dataset for:

churn prediction
revenue / LTV modeling
segmentation
cohort analysis

What’s inside

users.* — 1 row per customer
user_monthly.* — 1 row per customer-month (with churn labels)
schema.json — data dictionary
meta.json — stats + validation + legal fields (data_origin=100% synthetic)

Labels

churned_next_month: 1 if churn happens next month (recommended for ML)
churned: churn event at end of the current month

Load with pandas

import pandas as pd

users = pd.read_parquet("users.parquet")
monthly = pd.read_parquet("user_monthly.parquet")

Paid full dataset (100k users, 24 months)

Get the full release (+ baseline code) on Gumroad:

Gumroad link: gorchakov.gumroad.com/l/zhawn

Downloads last month: 13

Size of downloaded dataset files:

1.11 MB

Size of the auto-converted Parquet files:

1.11 MB

Number of rows:

84,817