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SubscribeAssessing and Understanding Creativity in Large Language Models
In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such creativity are inadequate. The assessment of LLM creativity needs to consider differences from humans, requiring multi-dimensional measurement while balancing accuracy and efficiency. This paper aims to establish an efficient framework for assessing the level of creativity in LLMs. By adapting the modified Torrance Tests of Creative Thinking, the research evaluates the creative performance of various LLMs across 7 tasks, emphasizing 4 criteria including Fluency, Flexibility, Originality, and Elaboration. In this context, we develop a comprehensive dataset of 700 questions for testing and an LLM-based evaluation method. In addition, this study presents a novel analysis of LLMs' responses to diverse prompts and role-play situations. We found that the creativity of LLMs primarily falls short in originality, while excelling in elaboration. Besides, the use of prompts and the role-play settings of the model significantly influence creativity. Additionally, the experimental results also indicate that collaboration among multiple LLMs can enhance originality. Notably, our findings reveal a consensus between human evaluations and LLMs regarding the personality traits that influence creativity. The findings underscore the significant impact of LLM design on creativity and bridges artificial intelligence and human creativity, offering insights into LLMs' creativity and potential applications.
Evaluating Creative Short Story Generation in Humans and Large Language Models
Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate high-quality stories, their creative story-writing capabilities remain under-explored. In this work, we conduct a systematic analysis of creativity in short story generation across 60 LLMs and 60 people using a five-sentence cue-word-based creative story-writing task. We use measures to automatically evaluate model- and human-generated stories across several dimensions of creativity, including novelty, surprise, diversity, and linguistic complexity. We also collect creativity ratings and Turing Test classifications from non-expert and expert human raters and LLMs. Automated metrics show that LLMs generate stylistically complex stories, but tend to fall short in terms of novelty, surprise and diversity when compared to average human writers. Expert ratings generally coincide with automated metrics. However, LLMs and non-experts rate LLM stories to be more creative than human-generated stories. We discuss why and how these differences in ratings occur, and their implications for both human and artificial creativity.
CreativeConnect: Supporting Reference Recombination for Graphic Design Ideation with Generative AI
Graphic designers often get inspiration through the recombination of references. Our formative study (N=6) reveals that graphic designers focus on conceptual keywords during this process, and want support for discovering the keywords, expanding them, and exploring diverse recombination options of them, while still having room for designers' creativity. We propose CreativeConnect, a system with generative AI pipelines that helps users discover useful elements from the reference image using keywords, recommends relevant keywords, generates diverse recombination options with user-selected keywords, and shows recombinations as sketches with text descriptions. Our user study (N=16) showed that CreativeConnect helped users discover keywords from the reference and generate multiple ideas based on them, ultimately helping users produce more design ideas with higher self-reported creativity compared to the baseline system without generative pipelines. While CreativeConnect was shown effective in ideation, we discussed how CreativeConnect can be extended to support other types of tasks in creativity support.
Benchmarking Language Model Creativity: A Case Study on Code Generation
As LLMs become increasingly prevalent, it is interesting to consider how ``creative'' these models can be. From cognitive science, creativity consists of at least two key characteristics: convergent thinking (purposefulness to achieve a given goal) and divergent thinking (adaptability to new environments or constraints) runco2003critical. In this work, we introduce a framework for quantifying LLM creativity that incorporates the two characteristics. This is achieved by (1) Denial Prompting pushes LLMs to come up with more creative solutions to a given problem by incrementally imposing new constraints on the previous solution, compelling LLMs to adopt new strategies, and (2) defining and computing the NeoGauge metric which examines both convergent and divergent thinking in the generated creative responses by LLMs. We apply the proposed framework on Codeforces problems, a natural data source for collecting human coding solutions. We quantify NeoGauge for various proprietary and open-source models and find that even the most creative model, GPT-4, still falls short of demonstrating human-like creativity. We also experiment with advanced reasoning strategies (MCTS, self-correction, etc.) and observe no significant improvement in creativity. As a by-product of our analysis, we release NeoCoder dataset for reproducing our results on future models.
COIG-Writer: A High-Quality Dataset for Chinese Creative Writing with Thought Processes
Large language models exhibit systematic deficiencies in creative writing, particularly in non-English contexts where training data is scarce and lacks process-level supervision. We present COIG-Writer, a novel Chinese creative writing dataset that captures both diverse outputs and their underlying thought processes through systematic reverse-engineering of high-quality texts. Unlike existing datasets that provide only input-output pairs, COIG-Writer comprises 1,665 meticulously curated triplets spanning 51 genres, each containing: (1) a reverse-engineered prompt, (2) detailed creative reasoning documenting decision-making processes, and (3) the final text. Through comprehensive experiments, we identify a two-component model of creative writing: narrative logic (provided by process supervision) and linguistic expression (maintained by general-purpose data). Our findings reveal three critical insights: (1) Process supervision is highly effective but requires stabilization with general data. A ratio of at least one creative sample to twelve general samples is needed to achieve optimal performance; below this threshold, the win rate progressively degrades (from 62.75% down to 35.78%)., (2) creative capabilities are culturally-bound with no cross-lingual transfer (89.26pp gap between Chinese and English performance), and (3) lexical diversity inversely correlates with creative quality (TTR paradox), suggesting high diversity signals compensatory behavior for logical deficiencies. These findings establish that creative excellence emerges from the interaction between logical scaffolding and linguistic grounding, analogous to how mathematical reasoning enhances but cannot replace linguistic competence in foundation models.
Art or Artifice? Large Language Models and the False Promise of Creativity
Researchers have argued that large language models (LLMs) exhibit high-quality writing capabilities from blogs to stories. However, evaluating objectively the creativity of a piece of writing is challenging. Inspired by the Torrance Test of Creative Thinking (TTCT), which measures creativity as a process, we use the Consensual Assessment Technique [3] and propose the Torrance Test of Creative Writing (TTCW) to evaluate creativity as a product. TTCW consists of 14 binary tests organized into the original dimensions of Fluency, Flexibility, Originality, and Elaboration. We recruit 10 creative writers and implement a human assessment of 48 stories written either by professional authors or LLMs using TTCW. Our analysis shows that LLM-generated stories pass 3-10X less TTCW tests than stories written by professionals. In addition, we explore the use of LLMs as assessors to automate the TTCW evaluation, revealing that none of the LLMs positively correlate with the expert assessments.
Automatic Assessment of Divergent Thinking in Chinese Language with TransDis: A Transformer-Based Language Model Approach
Language models have been increasingly popular for automatic creativity assessment, generating semantic distances to objectively measure the quality of creative ideas. However, there is currently a lack of an automatic assessment system for evaluating creative ideas in the Chinese language. To address this gap, we developed TransDis, a scoring system using transformer-based language models, capable of providing valid originality (quality) and flexibility (variety) scores for Alternative Uses Task (AUT) responses in Chinese. Study 1 demonstrated that the latent model-rated originality factor, comprised of three transformer-based models, strongly predicted human originality ratings, and the model-rated flexibility strongly correlated with human flexibility ratings as well. Criterion validity analyses indicated that model-rated originality and flexibility positively correlated to other creativity measures, demonstrating similar validity to human ratings. Study 2 & 3 showed that TransDis effectively distinguished participants instructed to provide creative vs. common uses (Study 2) and participants instructed to generate ideas in a flexible vs. persistent way (Study 3). Our findings suggest that TransDis can be a reliable and low-cost tool for measuring idea originality and flexibility in Chinese language, potentially paving the way for automatic creativity assessment in other languages. We offer an open platform to compute originality and flexibility for AUT responses in Chinese and over 50 other languages (https://osf.io/59jv2/).
Creative Preference Optimization
While Large Language Models (LLMs) have demonstrated impressive performance across natural language generation tasks, their ability to generate truly creative content-characterized by novelty, diversity, surprise, and quality-remains limited. Existing methods for enhancing LLM creativity often focus narrowly on diversity or specific tasks, failing to address creativity's multifaceted nature in a generalizable way. In this work, we propose Creative Preference Optimization (CrPO), a novel alignment method that injects signals from multiple creativity dimensions into the preference optimization objective in a modular fashion. We train and evaluate creativity-augmented versions of several models using CrPO and MuCE, a new large-scale human preference dataset spanning over 200,000 human-generated responses and ratings from more than 30 psychological creativity assessments. Our models outperform strong baselines, including GPT-4o, on both automated and human evaluations, producing more novel, diverse, and surprising generations while maintaining high output quality. Additional evaluations on NoveltyBench further confirm the generalizability of our approach. Together, our results demonstrate that directly optimizing for creativity within preference frameworks is a promising direction for advancing the creative capabilities of LLMs without compromising output quality.
Can AI Be as Creative as Humans?
Creativity serves as a cornerstone for societal progress and innovation, but its assessment remains a complex and often subjective endeavor. With the rise of advanced generative AI models capable of tasks once reserved for human creativity, the study of AI's creative potential becomes imperative for its responsible development and application. This paper addresses the complexities in defining and evaluating creativity by introducing a new concept called Relative Creativity. Instead of trying to define creativity universally, we shift the focus to whether AI can match the creative abilities of a hypothetical human. This perspective draws inspiration from the Turing Test, expanding upon it to address the challenges and subjectivities inherent in evaluating creativity. This methodological shift facilitates a statistically quantifiable evaluation of AI's creativity, which we term Statistical Creativity. This approach allows for direct comparisons of AI's creative abilities with those of specific human groups. Building on this foundation, we discuss the application of statistical creativity in contemporary prompt-conditioned autoregressive models. In addition to defining and analyzing a measure of creativity, we introduce an actionable training guideline, effectively bridging the gap between theoretical quantification of creativity and practical model training. Through these multifaceted contributions, the paper establishes a cohesive, continuously evolving, and transformative framework for assessing and fostering statistical creativity in AI models.
The Power of Personality: A Human Simulation Perspective to Investigate Large Language Model Agents
Large language models (LLMs) excel in both closed tasks (including problem-solving, and code generation) and open tasks (including creative writing), yet existing explanations for their capabilities lack connections to real-world human intelligence. To fill this gap, this paper systematically investigates LLM intelligence through the lens of ``human simulation'', addressing three core questions: (1) How do personality traits affect problem-solving in closed tasks? (2) How do traits shape creativity in open tasks? (3) How does single-agent performance influence multi-agent collaboration? By assigning Big Five personality traits to LLM agents and evaluating their performance in single- and multi-agent settings, we reveal that specific traits significantly influence reasoning accuracy (closed tasks) and creative output (open tasks). Furthermore, multi-agent systems exhibit collective intelligence distinct from individual capabilities, driven by distinguishing combinations of personalities. We demonstrate that LLMs inherently simulate human behavior through next-token prediction, mirroring human language, decision-making, and collaborative dynamics.
Divergent Creativity in Humans and Large Language Models
The recent surge in the capabilities of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has been missing in this discourse is a systematic evaluation of LLM creativity, particularly in comparison to human divergent thinking. To bridge this gap, we leverage recent advances in creativity science to build a framework for in-depth analysis of divergent creativity in both state-of-the-art LLMs and a substantial dataset of 100,000 humans. We found evidence suggesting that LLMs can indeed surpass human capabilities in specific creative tasks such as divergent association and creative writing. Our quantitative benchmarking framework opens up new paths for the development of more creative LLMs, but it also encourages more granular inquiries into the distinctive elements that constitute human inventive thought processes, compared to those that can be artificially generated.
Detecting Mode Collapse in Language Models via Narration
No two authors write alike. Personal flourishes invoked in written narratives, from lexicon to rhetorical devices, imply a particular author--what literary theorists label the implied or virtual author; distinct from the real author or narrator of a text. Early large language models trained on unfiltered training sets drawn from a variety of discordant sources yielded incoherent personalities, problematic for conversational tasks but proving useful for sampling literature from multiple perspectives. Successes in alignment research in recent years have allowed researchers to impose subjectively consistent personae on language models via instruction tuning and reinforcement learning from human feedback (RLHF), but whether aligned models retain the ability to model an arbitrary virtual author has received little scrutiny. By studying 4,374 stories sampled from three OpenAI language models, we show successive versions of GPT-3 suffer from increasing degrees of "mode collapse" whereby overfitting the model during alignment constrains it from generalizing over authorship: models suffering from mode collapse become unable to assume a multiplicity of perspectives. Our method and results are significant for researchers seeking to employ language models in sociological simulations.
Large Language Models for Scientific Idea Generation: A Creativity-Centered Survey
Scientific idea generation lies at the heart of scientific discovery and has driven human progress-whether by solving unsolved problems or proposing novel hypotheses to explain unknown phenomena. Unlike standard scientific reasoning or general creative generation, idea generation in science is a multi-objective and open-ended task, where the novelty of a contribution is as essential as its empirical soundness. Large language models (LLMs) have recently emerged as promising generators of scientific ideas, capable of producing coherent and factual outputs with surprising intuition and acceptable reasoning, yet their creative capacity remains inconsistent and poorly understood. This survey provides a structured synthesis of methods for LLM-driven scientific ideation, examining how different approaches balance creativity with scientific soundness. We categorize existing methods into five complementary families: External knowledge augmentation, Prompt-based distributional steering, Inference-time scaling, Multi-agent collaboration, and Parameter-level adaptation. To interpret their contributions, we employ two complementary frameworks: Boden's taxonomy of Combinatorial, Exploratory and Transformational creativity to characterize the level of ideas each family expected to generate, and Rhodes' 4Ps framework-Person, Process, Press, and Product-to locate the aspect or source of creativity that each method emphasizes. By aligning methodological advances with creativity frameworks, this survey clarifies the state of the field and outlines key directions toward reliable, systematic, and transformative applications of LLMs in scientific discovery.
VLM-Guided Adaptive Negative Prompting for Creative Generation
Creative generation is the synthesis of new, surprising, and valuable samples that reflect user intent yet cannot be envisioned in advance. This task aims to extend human imagination, enabling the discovery of visual concepts that exist in the unexplored spaces between familiar domains. While text-to-image diffusion models excel at rendering photorealistic scenes that faithfully match user prompts, they still struggle to generate genuinely novel content. Existing approaches to enhance generative creativity either rely on interpolation of image features, which restricts exploration to predefined categories, or require time-intensive procedures such as embedding optimization or model fine-tuning. We propose VLM-Guided Adaptive Negative-Prompting, a training-free, inference-time method that promotes creative image generation while preserving the validity of the generated object. Our approach utilizes a vision-language model (VLM) that analyzes intermediate outputs of the generation process and adaptively steers it away from conventional visual concepts, encouraging the emergence of novel and surprising outputs. We evaluate creativity through both novelty and validity, using statistical metrics in the CLIP embedding space. Through extensive experiments, we show consistent gains in creative novelty with negligible computational overhead. Moreover, unlike existing methods that primarily generate single objects, our approach extends to complex scenarios, such as generating coherent sets of creative objects and preserving creativity within elaborate compositional prompts. Our method integrates seamlessly into existing diffusion pipelines, offering a practical route to producing creative outputs that venture beyond the constraints of textual descriptions.
How Do Hackathons Foster Creativity? Towards AI Collaborative Evaluation of Creativity at Scale
Hackathons have become popular collaborative events for accelerating the development of creative ideas and prototypes. There are several case studies showcasing creative outcomes across domains such as industry, education, and research. However, there are no large-scale studies on creativity in hackathons which can advance theory on how hackathon formats lead to creative outcomes. We conducted a computational analysis of 193,353 hackathon projects. By operationalizing creativity through usefulness and novelty, we refined our dataset to 10,363 projects, allowing us to analyze how participant characteristics, collaboration patterns, and hackathon setups influence the development of creative projects. The contribution of our paper is twofold: We identified means for organizers to foster creativity in hackathons. We also explore the use of large language models (LLMs) to augment the evaluation of creative outcomes and discuss challenges and opportunities of doing this, which has implications for creativity research at large.
Stylebreeder: Exploring and Democratizing Artistic Styles through Text-to-Image Models
Text-to-image models are becoming increasingly popular, revolutionizing the landscape of digital art creation by enabling highly detailed and creative visual content generation. These models have been widely employed across various domains, particularly in art generation, where they facilitate a broad spectrum of creative expression and democratize access to artistic creation. In this paper, we introduce STYLEBREEDER, a comprehensive dataset of 6.8M images and 1.8M prompts generated by 95K users on Artbreeder, a platform that has emerged as a significant hub for creative exploration with over 13M users. We introduce a series of tasks with this dataset aimed at identifying diverse artistic styles, generating personalized content, and recommending styles based on user interests. By documenting unique, user-generated styles that transcend conventional categories like 'cyberpunk' or 'Picasso,' we explore the potential for unique, crowd-sourced styles that could provide deep insights into the collective creative psyche of users worldwide. We also evaluate different personalization methods to enhance artistic expression and introduce a style atlas, making these models available in LoRA format for public use. Our research demonstrates the potential of text-to-image diffusion models to uncover and promote unique artistic expressions, further democratizing AI in art and fostering a more diverse and inclusive artistic community. The dataset, code and models are available at https://stylebreeder.github.io under a Public Domain (CC0) license.
HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation
AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.
LiveIdeaBench: Evaluating LLMs' Scientific Creativity and Idea Generation with Minimal Context
While Large Language Models (LLMs) have demonstrated remarkable capabilities in scientific tasks, existing evaluation frameworks primarily assess their performance using rich contextual inputs, overlooking their ability to generate novel ideas from minimal information. We introduce LiveIdeaBench, a comprehensive benchmark that evaluates LLMs' scientific creativity and divergent thinking capabilities using single-keyword prompts. Drawing from Guilford's creativity theory, our framework employs a dynamic panel of state-of-the-art LLMs to assess generated ideas across four key dimensions: originality, feasibility, fluency, and flexibility. Through extensive experimentation with 20 leading models across 1,180 keywords spanning 18 scientific domains, we reveal that scientific creative ability shows distinct patterns from general intelligence metrics. Notably, our results demonstrate that models like QwQ-32B-preview achieve comparable creative performance to top-tier models like o1-preview, despite significant gaps in their general intelligence scores. These findings highlight the importance of specialized evaluation frameworks for scientific creativity and suggest that the development of creative capabilities in LLMs may follow different trajectories than traditional problem-solving abilities.
Creativity Has Left the Chat: The Price of Debiasing Language Models
Large Language Models (LLMs) have revolutionized natural language processing but can exhibit biases and may generate toxic content. While alignment techniques like Reinforcement Learning from Human Feedback (RLHF) reduce these issues, their impact on creativity, defined as syntactic and semantic diversity, remains unexplored. We investigate the unintended consequences of RLHF on the creativity of LLMs through three experiments focusing on the Llama-2 series. Our findings reveal that aligned models exhibit lower entropy in token predictions, form distinct clusters in the embedding space, and gravitate towards "attractor states", indicating limited output diversity. Our findings have significant implications for marketers who rely on LLMs for creative tasks such as copywriting, ad creation, and customer persona generation. The trade-off between consistency and creativity in aligned models should be carefully considered when selecting the appropriate model for a given application. We also discuss the importance of prompt engineering in harnessing the creative potential of base models.
AI as Humanity's Salieri: Quantifying Linguistic Creativity of Language Models via Systematic Attribution of Machine Text against Web Text
Creativity has long been considered one of the most difficult aspect of human intelligence for AI to mimic. However, the rise of Large Language Models (LLMs), like ChatGPT, has raised questions about whether AI can match or even surpass human creativity. We present CREATIVITY INDEX as the first step to quantify the linguistic creativity of a text by reconstructing it from existing text snippets on the web. CREATIVITY INDEX is motivated by the hypothesis that the seemingly remarkable creativity of LLMs may be attributable in large part to the creativity of human-written texts on the web. To compute CREATIVITY INDEX efficiently, we introduce DJ SEARCH, a novel dynamic programming algorithm that can search verbatim and near-verbatim matches of text snippets from a given document against the web. Experiments reveal that the CREATIVITY INDEX of professional human authors is on average 66.2% higher than that of LLMs, and that alignment reduces the CREATIVITY INDEX of LLMs by an average of 30.1%. In addition, we find that distinguished authors like Hemingway exhibit measurably higher CREATIVITY INDEX compared to other human writers. Finally, we demonstrate that CREATIVITY INDEX can be used as a surprisingly effective criterion for zero-shot machine text detection, surpassing the strongest existing zero-shot system, DetectGPT, by a significant margin of 30.2%, and even outperforming the strongest supervised system, GhostBuster, in five out of six domains.
Small Language Models can Outperform Humans in Short Creative Writing: A Study Comparing SLMs with Humans and LLMs
In this paper, we evaluate the creative fiction writing abilities of a fine-tuned small language model (SLM), BART Large, and compare its performance to humans and two large language models (LLMs): GPT-3.5 and GPT-4o. Our evaluation consists of two experiments: (i) a human evaluation where readers assess the stories generated by the SLM compared to human-written stories, and (ii) a qualitative linguistic analysis comparing the textual characteristics of the stories generated by the different models. In the first experiment, we asked 68 participants to rate short stories generated by the models and humans along dimensions such as grammaticality, relevance, creativity, and attractiveness. BART Large outperformed human writers in most aspects, except creativity, with an overall score of 2.11 compared to 1.85 for human-written texts -- a 14% improvement. In the second experiment, the qualitative analysis revealed that, while GPT-4o exhibited near-perfect internal and external coherence, it tended to produce more predictable narratives, with only 3% of its stories seen as novel. In contrast, 15% of BART's stories were considered novel, indicating a higher degree of creativity despite its smaller model size. This study provides both quantitative and qualitative insights into how model size and fine-tuning influence the balance between creativity, fluency, and coherence in creative writing tasks.
POET: Supporting Prompting Creativity and Personalization with Automated Expansion of Text-to-Image Generation
State-of-the-art visual generative AI tools hold immense potential to assist users in the early ideation stages of creative tasks -- offering the ability to generate (rather than search for) novel and unprecedented (instead of existing) images of considerable quality that also adhere to boundless combinations of user specifications. However, many large-scale text-to-image systems are designed for broad applicability, yielding conventional output that may limit creative exploration. They also employ interaction methods that may be difficult for beginners. Given that creative end users often operate in diverse, context-specific ways that are often unpredictable, more variation and personalization are necessary. We introduce POET, a real-time interactive tool that (1) automatically discovers dimensions of homogeneity in text-to-image generative models, (2) expands these dimensions to diversify the output space of generated images, and (3) learns from user feedback to personalize expansions. An evaluation with 28 users spanning four creative task domains demonstrated POET's ability to generate results with higher perceived diversity and help users reach satisfaction in fewer prompts during creative tasks, thereby prompting them to deliberate and reflect more on a wider range of possible produced results during the co-creative process. Focusing on visual creativity, POET offers a first glimpse of how interaction techniques of future text-to-image generation tools may support and align with more pluralistic values and the needs of end users during the ideation stages of their work.
A Confederacy of Models: a Comprehensive Evaluation of LLMs on Creative Writing
We evaluate a range of recent LLMs on English creative writing, a challenging and complex task that requires imagination, coherence, and style. We use a difficult, open-ended scenario chosen to avoid training data reuse: an epic narration of a single combat between Ignatius J. Reilly, the protagonist of the Pulitzer Prize-winning novel A Confederacy of Dunces (1980), and a pterodactyl, a prehistoric flying reptile. We ask several LLMs and humans to write such a story and conduct a human evalution involving various criteria such as fluency, coherence, originality, humor, and style. Our results show that some state-of-the-art commercial LLMs match or slightly outperform our writers in most dimensions; whereas open-source LLMs lag behind. Humans retain an edge in creativity, while humor shows a binary divide between LLMs that can handle it comparably to humans and those that fail at it. We discuss the implications and limitations of our study and suggest directions for future research.
LLM Discussion: Enhancing the Creativity of Large Language Models via Discussion Framework and Role-Play
Large language models (LLMs) have shown exceptional proficiency in natural language processing but often fall short of generating creative and original responses to open-ended questions. To enhance LLM creativity, our key insight is to emulate the human process of inducing collective creativity through engaging discussions with participants from diverse backgrounds and perspectives. To this end, we propose LLM Discussion, a three-phase discussion framework that facilitates vigorous and diverging idea exchanges and ensures convergence to creative answers. Moreover, we adopt a role-playing technique by assigning distinct roles to LLMs to combat the homogeneity of LLMs. We evaluate the efficacy of the proposed framework with the Alternative Uses Test, Similarities Test, Instances Test, and Scientific Creativity Test through both LLM evaluation and human study. Our proposed framework outperforms single-LLM approaches and existing multi-LLM frameworks across various creativity metrics.
Cross-cultural Inspiration Detection and Analysis in Real and LLM-generated Social Media Data
Inspiration is linked to various positive outcomes, such as increased creativity, productivity, and happiness. Although inspiration has great potential, there has been limited effort toward identifying content that is inspiring, as opposed to just engaging or positive. Additionally, most research has concentrated on Western data, with little attention paid to other cultures. This work is the first to study cross-cultural inspiration through machine learning methods. We aim to identify and analyze real and AI-generated cross-cultural inspiring posts. To this end, we compile and make publicly available the InspAIred dataset, which consists of 2,000 real inspiring posts, 2,000 real non-inspiring posts, and 2,000 generated inspiring posts evenly distributed across India and the UK. The real posts are sourced from Reddit, while the generated posts are created using the GPT-4 model. Using this dataset, we conduct extensive computational linguistic analyses to (1) compare inspiring content across cultures, (2) compare AI-generated inspiring posts to real inspiring posts, and (3) determine if detection models can accurately distinguish between inspiring content across cultures and data sources.
Room to Grow: Understanding Personal Characteristics Behind Self Improvement Using Social Media
Many people aim for change, but not everyone succeeds. While there are a number of social psychology theories that propose motivation-related characteristics of those who persist with change, few computational studies have explored the motivational stage of personal change. In this paper, we investigate a new dataset consisting of the writings of people who manifest intention to change, some of whom persist while others do not. Using a variety of linguistic analysis techniques, we first examine the writing patterns that distinguish the two groups of people. Persistent people tend to reference more topics related to long-term self-improvement and use a more complicated writing style. Drawing on these consistent differences, we build a classifier that can reliably identify the people more likely to persist, based on their language. Our experiments provide new insights into the motivation-related behavior of people who persist with their intention to change.
Can LLMs Generate Novel Research Ideas? A Large-Scale Human Study with 100+ NLP Researchers
Recent advancements in large language models (LLMs) have sparked optimism about their potential to accelerate scientific discovery, with a growing number of works proposing research agents that autonomously generate and validate new ideas. Despite this, no evaluations have shown that LLM systems can take the very first step of producing novel, expert-level ideas, let alone perform the entire research process. We address this by establishing an experimental design that evaluates research idea generation while controlling for confounders and performs the first head-to-head comparison between expert NLP researchers and an LLM ideation agent. By recruiting over 100 NLP researchers to write novel ideas and blind reviews of both LLM and human ideas, we obtain the first statistically significant conclusion on current LLM capabilities for research ideation: we find LLM-generated ideas are judged as more novel (p < 0.05) than human expert ideas while being judged slightly weaker on feasibility. Studying our agent baselines closely, we identify open problems in building and evaluating research agents, including failures of LLM self-evaluation and their lack of diversity in generation. Finally, we acknowledge that human judgements of novelty can be difficult, even by experts, and propose an end-to-end study design which recruits researchers to execute these ideas into full projects, enabling us to study whether these novelty and feasibility judgements result in meaningful differences in research outcome.
PersonaLLM: Investigating the Ability of Large Language Models to Express Personality Traits
Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific personality traits. We consider studying the behavior of LLM-based agents which we refer to as LLM personas and present a case study with GPT-3.5 and GPT-4 to investigate whether LLMs can generate content that aligns with their assigned personality profiles. To this end, we simulate distinct LLM personas based on the Big Five personality model, have them complete the 44-item Big Five Inventory (BFI) personality test and a story writing task, and then assess their essays with automatic and human evaluations. Results show that LLM personas' self-reported BFI scores are consistent with their designated personality types, with large effect sizes observed across five traits. Additionally, LLM personas' writings have emerging representative linguistic patterns for personality traits when compared with a human writing corpus. Furthermore, human evaluation shows that humans can perceive some personality traits with an accuracy of up to 80\%. Interestingly, the accuracy drops significantly when the annotators were informed of the AI's authorship.
Pron vs Prompt: Can Large Language Models already Challenge a World-Class Fiction Author at Creative Text Writing?
It has become routine to report research results where Large Language Models (LLMs) outperform average humans in a wide range of language-related tasks, and creative text writing is no exception. It seems natural, then, to raise the bid: Are LLMs ready to compete in creative writing skills with a top (rather than average) novelist? To provide an initial answer for this question, we have carried out a contest between Patricio Pron (an awarded novelist, considered one of the best of his generation) and GPT-4 (one of the top performing LLMs), in the spirit of AI-human duels such as DeepBlue vs Kasparov and AlphaGo vs Lee Sidol. We asked Pron and GPT-4 to provide thirty titles each, and then to write short stories for both their titles and their opponent's. Then, we prepared an evaluation rubric inspired by Boden's definition of creativity, and we collected 5,400 manual assessments provided by literature critics and scholars. The results of our experimentation indicate that LLMs are still far from challenging a top human creative writer, and that reaching such level of autonomous creative writing skills probably cannot be reached simply with larger language models.
Digits that are not: Generating new types through deep neural nets
For an artificial creative agent, an essential driver of the search for novelty is a value function which is often provided by the system designer or users. We argue that an important barrier for progress in creativity research is the inability of these systems to develop their own notion of value for novelty. We propose a notion of knowledge-driven creativity that circumvent the need for an externally imposed value function, allowing the system to explore based on what it has learned from a set of referential objects. The concept is illustrated by a specific knowledge model provided by a deep generative autoencoder. Using the described system, we train a knowledge model on a set of digit images and we use the same model to build coherent sets of new digits that do not belong to known digit types.
The Self 2.0: How AI-Enhanced Self-Clones Transform Self-Perception and Improve Presentation Skills
This study explores the impact of AI-generated digital self-clones on improving online presentation skills. We carried out a mixed-design experiment involving 44 international students, comparing self-recorded videos (control) with self-clone videos (AI group) for English presentation practice. The AI videos utilized voice cloning, face swapping, lip-sync, and body-language simulation to refine participants' original presentations in terms of repetition, filler words, and pronunciation. Machine-rated scores indicated enhancements in speech performance for both groups. Though the groups didn't significantly differ, the AI group exhibited a heightened depth of reflection, self-compassion, and a meaningful transition from a corrective to an enhancive approach to self-critique. Within the AI group, congruence between self-perception and AI self-clones resulted in diminished speech anxiety and increased enjoyment. Our findings recommend the ethical employment of digital self-clones to enhance the emotional and cognitive facets of skill development.
Diverse, not Short: A Length-Controlled Self-Learning Framework for Improving Response Diversity of Language Models
Diverse language model responses are crucial for creative generation, open-ended tasks, and self-improvement training. We show that common diversity metrics, and even reward models used for preference optimization, systematically bias models toward shorter outputs, limiting expressiveness. To address this, we introduce Diverse, not Short (Diverse-NS), a length-controlled self-learning framework that improves response diversity while maintaining length parity. By generating and filtering preference data that balances diversity, quality, and length, Diverse-NS enables effective training using only 3,000 preference pairs. Applied to LLaMA-3.1-8B and the Olmo-2 family, Diverse-NS substantially enhances lexical and semantic diversity. We show consistent improvement in diversity with minor reduction or gains in response quality on four creative generation tasks: Divergent Associations, Persona Generation, Alternate Uses, and Creative Writing. Surprisingly, experiments with the Olmo-2 model family (7B, and 13B) show that smaller models like Olmo-2-7B can serve as effective "diversity teachers" for larger models. By explicitly addressing length bias, our method efficiently pushes models toward more diverse and expressive outputs.
On the Creativity of Large Language Models
Large Language Models (LLMs) are revolutionizing several areas of Artificial Intelligence. One of the most remarkable applications is creative writing, e.g., poetry or storytelling: the generated outputs are often of astonishing quality. However, a natural question arises: can LLMs be really considered creative? In this article, we first analyze the development of LLMs under the lens of creativity theories, investigating the key open questions and challenges. In particular, we focus our discussion on the dimensions of value, novelty, and surprise as proposed by Margaret Boden in her work. Then, we consider different classic perspectives, namely product, process, press, and person. We discuss a set of ``easy'' and ``hard'' problems in machine creativity, presenting them in relation to LLMs. Finally, we examine the societal impact of these technologies with a particular focus on the creative industries, analyzing the opportunities offered, the challenges arising from them, and the potential associated risks, from both legal and ethical points of view.
LitBench: A Benchmark and Dataset for Reliable Evaluation of Creative Writing
Evaluating creative writing generated by large language models (LLMs) remains challenging because open-ended narratives lack ground truths. Without performant automated evaluation methods, off-the-shelf (OTS) language models are employed as zero-shot judges, yet their reliability is unclear in this context. In pursuit of robust evaluation for creative writing, we introduce LitBench, the first standardized benchmark and paired dataset for creative writing verification, comprising a held-out test set of 2,480 debiased, human-labeled story comparisons drawn from Reddit and a 43,827-pair training corpus of human preference labels. Using LitBench, we (i) benchmark zero-shot LLM judges, (ii) train Bradley Terry and generative reward models, and (iii) conduct an online human study to validate reward model rankings on newly LLM-generated stories. Our benchmark identifies Claude-3.7-Sonnet as the strongest off-the-shelf judge, reaching 73% agreement with human preferences; among trained reward models, Bradley-Terry and Generative reward models both attain an accuracy of 78%, outperforming all off-the-shelf judges. An online human study further confirms that our trained reward models consistently align with human preferences in novel LLM-generated stories. We release LitBench and reward models at https://huggingface.co/collections/SAA-Lab/litbench-68267b5da3aafe58f9e43461, providing a vetted resource for reliable, automated evaluation and optimization of creative writing systems.
