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Dec 1

How AI Ideas Affect the Creativity, Diversity, and Evolution of Human Ideas: Evidence From a Large, Dynamic Experiment

Exposure to large language model output is rapidly increasing. How will seeing AI-generated ideas affect human ideas? We conducted an experiment (800+ participants, 40+ countries) where participants viewed creative ideas that were from ChatGPT or prior experimental participants and then brainstormed their own idea. We varied the number of AI-generated examples (none, low, or high exposure) and if the examples were labeled as 'AI' (disclosure). Our dynamic experiment design -- ideas from prior participants in an experimental condition are used as stimuli for future participants in the same experimental condition -- mimics the interdependent process of cultural creation: creative ideas are built upon prior ideas. Hence, we capture the compounding effects of having LLMs 'in the culture loop'. We find that high AI exposure (but not low AI exposure) did not affect the creativity of individual ideas but did increase the average amount and rate of change of collective idea diversity. AI made ideas different, not better. There were no main effects of disclosure. We also found that self-reported creative people were less influenced by knowing an idea was from AI, and that participants were more likely to knowingly adopt AI ideas when the task was difficult. Our findings suggest that introducing AI ideas into society may increase collective diversity but not individual creativity.

  • 5 authors
·
Jan 24, 2024

Assessing and Understanding Creativity in Large Language Models

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such creativity are inadequate. The assessment of LLM creativity needs to consider differences from humans, requiring multi-dimensional measurement while balancing accuracy and efficiency. This paper aims to establish an efficient framework for assessing the level of creativity in LLMs. By adapting the modified Torrance Tests of Creative Thinking, the research evaluates the creative performance of various LLMs across 7 tasks, emphasizing 4 criteria including Fluency, Flexibility, Originality, and Elaboration. In this context, we develop a comprehensive dataset of 700 questions for testing and an LLM-based evaluation method. In addition, this study presents a novel analysis of LLMs' responses to diverse prompts and role-play situations. We found that the creativity of LLMs primarily falls short in originality, while excelling in elaboration. Besides, the use of prompts and the role-play settings of the model significantly influence creativity. Additionally, the experimental results also indicate that collaboration among multiple LLMs can enhance originality. Notably, our findings reveal a consensus between human evaluations and LLMs regarding the personality traits that influence creativity. The findings underscore the significant impact of LLM design on creativity and bridges artificial intelligence and human creativity, offering insights into LLMs' creativity and potential applications.

  • 13 authors
·
Jan 23, 2024

COIG-Writer: A High-Quality Dataset for Chinese Creative Writing with Thought Processes

Large language models exhibit systematic deficiencies in creative writing, particularly in non-English contexts where training data is scarce and lacks process-level supervision. We present COIG-Writer, a novel Chinese creative writing dataset that captures both diverse outputs and their underlying thought processes through systematic reverse-engineering of high-quality texts. Unlike existing datasets that provide only input-output pairs, COIG-Writer comprises 1,665 meticulously curated triplets spanning 51 genres, each containing: (1) a reverse-engineered prompt, (2) detailed creative reasoning documenting decision-making processes, and (3) the final text. Through comprehensive experiments, we identify a two-component model of creative writing: narrative logic (provided by process supervision) and linguistic expression (maintained by general-purpose data). Our findings reveal three critical insights: (1) Process supervision is highly effective but requires stabilization with general data. A ratio of at least one creative sample to twelve general samples is needed to achieve optimal performance; below this threshold, the win rate progressively degrades (from 62.75% down to 35.78%)., (2) creative capabilities are culturally-bound with no cross-lingual transfer (89.26pp gap between Chinese and English performance), and (3) lexical diversity inversely correlates with creative quality (TTR paradox), suggesting high diversity signals compensatory behavior for logical deficiencies. These findings establish that creative excellence emerges from the interaction between logical scaffolding and linguistic grounding, analogous to how mathematical reasoning enhances but cannot replace linguistic competence in foundation models.

Automatic Assessment of Divergent Thinking in Chinese Language with TransDis: A Transformer-Based Language Model Approach

Language models have been increasingly popular for automatic creativity assessment, generating semantic distances to objectively measure the quality of creative ideas. However, there is currently a lack of an automatic assessment system for evaluating creative ideas in the Chinese language. To address this gap, we developed TransDis, a scoring system using transformer-based language models, capable of providing valid originality (quality) and flexibility (variety) scores for Alternative Uses Task (AUT) responses in Chinese. Study 1 demonstrated that the latent model-rated originality factor, comprised of three transformer-based models, strongly predicted human originality ratings, and the model-rated flexibility strongly correlated with human flexibility ratings as well. Criterion validity analyses indicated that model-rated originality and flexibility positively correlated to other creativity measures, demonstrating similar validity to human ratings. Study 2 & 3 showed that TransDis effectively distinguished participants instructed to provide creative vs. common uses (Study 2) and participants instructed to generate ideas in a flexible vs. persistent way (Study 3). Our findings suggest that TransDis can be a reliable and low-cost tool for measuring idea originality and flexibility in Chinese language, potentially paving the way for automatic creativity assessment in other languages. We offer an open platform to compute originality and flexibility for AUT responses in Chinese and over 50 other languages (https://osf.io/59jv2/).

  • 4 authors
·
Jun 26, 2023

Can AI Be as Creative as Humans?

Creativity serves as a cornerstone for societal progress and innovation, but its assessment remains a complex and often subjective endeavor. With the rise of advanced generative AI models capable of tasks once reserved for human creativity, the study of AI's creative potential becomes imperative for its responsible development and application. This paper addresses the complexities in defining and evaluating creativity by introducing a new concept called Relative Creativity. Instead of trying to define creativity universally, we shift the focus to whether AI can match the creative abilities of a hypothetical human. This perspective draws inspiration from the Turing Test, expanding upon it to address the challenges and subjectivities inherent in evaluating creativity. This methodological shift facilitates a statistically quantifiable evaluation of AI's creativity, which we term Statistical Creativity. This approach allows for direct comparisons of AI's creative abilities with those of specific human groups. Building on this foundation, we discuss the application of statistical creativity in contemporary prompt-conditioned autoregressive models. In addition to defining and analyzing a measure of creativity, we introduce an actionable training guideline, effectively bridging the gap between theoretical quantification of creativity and practical model training. Through these multifaceted contributions, the paper establishes a cohesive, continuously evolving, and transformative framework for assessing and fostering statistical creativity in AI models.

  • 10 authors
·
Jan 3, 2024

Large Language Models for Scientific Idea Generation: A Creativity-Centered Survey

Scientific idea generation lies at the heart of scientific discovery and has driven human progress-whether by solving unsolved problems or proposing novel hypotheses to explain unknown phenomena. Unlike standard scientific reasoning or general creative generation, idea generation in science is a multi-objective and open-ended task, where the novelty of a contribution is as essential as its empirical soundness. Large language models (LLMs) have recently emerged as promising generators of scientific ideas, capable of producing coherent and factual outputs with surprising intuition and acceptable reasoning, yet their creative capacity remains inconsistent and poorly understood. This survey provides a structured synthesis of methods for LLM-driven scientific ideation, examining how different approaches balance creativity with scientific soundness. We categorize existing methods into five complementary families: External knowledge augmentation, Prompt-based distributional steering, Inference-time scaling, Multi-agent collaboration, and Parameter-level adaptation. To interpret their contributions, we employ two complementary frameworks: Boden's taxonomy of Combinatorial, Exploratory and Transformational creativity to characterize the level of ideas each family expected to generate, and Rhodes' 4Ps framework-Person, Process, Press, and Product-to locate the aspect or source of creativity that each method emphasizes. By aligning methodological advances with creativity frameworks, this survey clarifies the state of the field and outlines key directions toward reliable, systematic, and transformative applications of LLMs in scientific discovery.

VLM-Guided Adaptive Negative Prompting for Creative Generation

Creative generation is the synthesis of new, surprising, and valuable samples that reflect user intent yet cannot be envisioned in advance. This task aims to extend human imagination, enabling the discovery of visual concepts that exist in the unexplored spaces between familiar domains. While text-to-image diffusion models excel at rendering photorealistic scenes that faithfully match user prompts, they still struggle to generate genuinely novel content. Existing approaches to enhance generative creativity either rely on interpolation of image features, which restricts exploration to predefined categories, or require time-intensive procedures such as embedding optimization or model fine-tuning. We propose VLM-Guided Adaptive Negative-Prompting, a training-free, inference-time method that promotes creative image generation while preserving the validity of the generated object. Our approach utilizes a vision-language model (VLM) that analyzes intermediate outputs of the generation process and adaptively steers it away from conventional visual concepts, encouraging the emergence of novel and surprising outputs. We evaluate creativity through both novelty and validity, using statistical metrics in the CLIP embedding space. Through extensive experiments, we show consistent gains in creative novelty with negligible computational overhead. Moreover, unlike existing methods that primarily generate single objects, our approach extends to complex scenarios, such as generating coherent sets of creative objects and preserving creativity within elaborate compositional prompts. Our method integrates seamlessly into existing diffusion pipelines, offering a practical route to producing creative outputs that venture beyond the constraints of textual descriptions.

  • 4 authors
·
Oct 12 2

Stylebreeder: Exploring and Democratizing Artistic Styles through Text-to-Image Models

Text-to-image models are becoming increasingly popular, revolutionizing the landscape of digital art creation by enabling highly detailed and creative visual content generation. These models have been widely employed across various domains, particularly in art generation, where they facilitate a broad spectrum of creative expression and democratize access to artistic creation. In this paper, we introduce STYLEBREEDER, a comprehensive dataset of 6.8M images and 1.8M prompts generated by 95K users on Artbreeder, a platform that has emerged as a significant hub for creative exploration with over 13M users. We introduce a series of tasks with this dataset aimed at identifying diverse artistic styles, generating personalized content, and recommending styles based on user interests. By documenting unique, user-generated styles that transcend conventional categories like 'cyberpunk' or 'Picasso,' we explore the potential for unique, crowd-sourced styles that could provide deep insights into the collective creative psyche of users worldwide. We also evaluate different personalization methods to enhance artistic expression and introduce a style atlas, making these models available in LoRA format for public use. Our research demonstrates the potential of text-to-image diffusion models to uncover and promote unique artistic expressions, further democratizing AI in art and fostering a more diverse and inclusive artistic community. The dataset, code and models are available at https://stylebreeder.github.io under a Public Domain (CC0) license.

  • 6 authors
·
Jun 20, 2024 2

HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

  • 6 authors
·
Aug 25

AI as Humanity's Salieri: Quantifying Linguistic Creativity of Language Models via Systematic Attribution of Machine Text against Web Text

Creativity has long been considered one of the most difficult aspect of human intelligence for AI to mimic. However, the rise of Large Language Models (LLMs), like ChatGPT, has raised questions about whether AI can match or even surpass human creativity. We present CREATIVITY INDEX as the first step to quantify the linguistic creativity of a text by reconstructing it from existing text snippets on the web. CREATIVITY INDEX is motivated by the hypothesis that the seemingly remarkable creativity of LLMs may be attributable in large part to the creativity of human-written texts on the web. To compute CREATIVITY INDEX efficiently, we introduce DJ SEARCH, a novel dynamic programming algorithm that can search verbatim and near-verbatim matches of text snippets from a given document against the web. Experiments reveal that the CREATIVITY INDEX of professional human authors is on average 66.2% higher than that of LLMs, and that alignment reduces the CREATIVITY INDEX of LLMs by an average of 30.1%. In addition, we find that distinguished authors like Hemingway exhibit measurably higher CREATIVITY INDEX compared to other human writers. Finally, we demonstrate that CREATIVITY INDEX can be used as a surprisingly effective criterion for zero-shot machine text detection, surpassing the strongest existing zero-shot system, DetectGPT, by a significant margin of 30.2%, and even outperforming the strongest supervised system, GhostBuster, in five out of six domains.

  • 11 authors
·
Oct 5, 2024

Small Language Models can Outperform Humans in Short Creative Writing: A Study Comparing SLMs with Humans and LLMs

In this paper, we evaluate the creative fiction writing abilities of a fine-tuned small language model (SLM), BART Large, and compare its performance to humans and two large language models (LLMs): GPT-3.5 and GPT-4o. Our evaluation consists of two experiments: (i) a human evaluation where readers assess the stories generated by the SLM compared to human-written stories, and (ii) a qualitative linguistic analysis comparing the textual characteristics of the stories generated by the different models. In the first experiment, we asked 68 participants to rate short stories generated by the models and humans along dimensions such as grammaticality, relevance, creativity, and attractiveness. BART Large outperformed human writers in most aspects, except creativity, with an overall score of 2.11 compared to 1.85 for human-written texts -- a 14% improvement. In the second experiment, the qualitative analysis revealed that, while GPT-4o exhibited near-perfect internal and external coherence, it tended to produce more predictable narratives, with only 3% of its stories seen as novel. In contrast, 15% of BART's stories were considered novel, indicating a higher degree of creativity despite its smaller model size. This study provides both quantitative and qualitative insights into how model size and fine-tuning influence the balance between creativity, fluency, and coherence in creative writing tasks.

  • 3 authors
·
Sep 17, 2024

POET: Supporting Prompting Creativity and Personalization with Automated Expansion of Text-to-Image Generation

State-of-the-art visual generative AI tools hold immense potential to assist users in the early ideation stages of creative tasks -- offering the ability to generate (rather than search for) novel and unprecedented (instead of existing) images of considerable quality that also adhere to boundless combinations of user specifications. However, many large-scale text-to-image systems are designed for broad applicability, yielding conventional output that may limit creative exploration. They also employ interaction methods that may be difficult for beginners. Given that creative end users often operate in diverse, context-specific ways that are often unpredictable, more variation and personalization are necessary. We introduce POET, a real-time interactive tool that (1) automatically discovers dimensions of homogeneity in text-to-image generative models, (2) expands these dimensions to diversify the output space of generated images, and (3) learns from user feedback to personalize expansions. An evaluation with 28 users spanning four creative task domains demonstrated POET's ability to generate results with higher perceived diversity and help users reach satisfaction in fewer prompts during creative tasks, thereby prompting them to deliberate and reflect more on a wider range of possible produced results during the co-creative process. Focusing on visual creativity, POET offers a first glimpse of how interaction techniques of future text-to-image generation tools may support and align with more pluralistic values and the needs of end users during the ideation stages of their work.

  • 6 authors
·
Apr 17

Can LLMs Generate Novel Research Ideas? A Large-Scale Human Study with 100+ NLP Researchers

Recent advancements in large language models (LLMs) have sparked optimism about their potential to accelerate scientific discovery, with a growing number of works proposing research agents that autonomously generate and validate new ideas. Despite this, no evaluations have shown that LLM systems can take the very first step of producing novel, expert-level ideas, let alone perform the entire research process. We address this by establishing an experimental design that evaluates research idea generation while controlling for confounders and performs the first head-to-head comparison between expert NLP researchers and an LLM ideation agent. By recruiting over 100 NLP researchers to write novel ideas and blind reviews of both LLM and human ideas, we obtain the first statistically significant conclusion on current LLM capabilities for research ideation: we find LLM-generated ideas are judged as more novel (p < 0.05) than human expert ideas while being judged slightly weaker on feasibility. Studying our agent baselines closely, we identify open problems in building and evaluating research agents, including failures of LLM self-evaluation and their lack of diversity in generation. Finally, we acknowledge that human judgements of novelty can be difficult, even by experts, and propose an end-to-end study design which recruits researchers to execute these ideas into full projects, enabling us to study whether these novelty and feasibility judgements result in meaningful differences in research outcome.

  • 3 authors
·
Sep 6, 2024 3

LitBench: A Benchmark and Dataset for Reliable Evaluation of Creative Writing

Evaluating creative writing generated by large language models (LLMs) remains challenging because open-ended narratives lack ground truths. Without performant automated evaluation methods, off-the-shelf (OTS) language models are employed as zero-shot judges, yet their reliability is unclear in this context. In pursuit of robust evaluation for creative writing, we introduce LitBench, the first standardized benchmark and paired dataset for creative writing verification, comprising a held-out test set of 2,480 debiased, human-labeled story comparisons drawn from Reddit and a 43,827-pair training corpus of human preference labels. Using LitBench, we (i) benchmark zero-shot LLM judges, (ii) train Bradley Terry and generative reward models, and (iii) conduct an online human study to validate reward model rankings on newly LLM-generated stories. Our benchmark identifies Claude-3.7-Sonnet as the strongest off-the-shelf judge, reaching 73% agreement with human preferences; among trained reward models, Bradley-Terry and Generative reward models both attain an accuracy of 78%, outperforming all off-the-shelf judges. An online human study further confirms that our trained reward models consistently align with human preferences in novel LLM-generated stories. We release LitBench and reward models at https://huggingface.co/collections/SAA-Lab/litbench-68267b5da3aafe58f9e43461, providing a vetted resource for reliable, automated evaluation and optimization of creative writing systems.