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Nov 3

Quadratic Interest Network for Multimodal Click-Through Rate Prediction

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users and items, thereby enhancing the system's understanding of user interests and its ability to predict click behavior. The primary challenge in this field lies in effectively utilizing the rich semantic information from multiple modalities while satisfying the low-latency requirements of online inference in real-world applications. To foster progress in this area, the Multimodal CTR Prediction Challenge Track of the WWW 2025 EReL@MIR Workshop formulates the problem into two tasks: (1) Task 1 of Multimodal Item Embedding: this task aims to explore multimodal information extraction and item representation learning methods that enhance recommendation tasks; and (2) Task 2 of Multimodal CTR Prediction: this task aims to explore what multimodal recommendation model can effectively leverage multimodal embedding features and achieve better performance. In this paper, we propose a novel model for Task 2, named Quadratic Interest Network (QIN) for Multimodal CTR Prediction. Specifically, QIN employs adaptive sparse target attention to extract multimodal user behavior features, and leverages Quadratic Neural Networks to capture high-order feature interactions. As a result, QIN achieved an AUC of 0.9798 on the leaderboard and ranked second in the competition. The model code, training logs, hyperparameter configurations, and checkpoints are available at https://github.com/salmon1802/QIN.

  • 7 authors
·
Apr 24

Temporal Interest Network for User Response Prediction

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

  • 7 authors
·
Aug 15, 2023

IDNP: Interest Dynamics Modeling using Generative Neural Processes for Sequential Recommendation

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an Interest Dynamics modeling framework using generative Neural Processes, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.

  • 5 authors
·
Aug 9, 2022

Deep Interest Network for Click-Through Rate Prediction

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

  • 10 authors
·
Jun 21, 2017

Recent Surge in Public Interest in Transportation: Sentiment Analysis of Baidu Apollo Go Using Weibo Data

Urban mobility and transportation systems have been profoundly transformed by the advancement of autonomous vehicle technologies. Baidu Apollo Go, a pioneer robotaxi service from the Chinese tech giant Baidu, has recently been widely deployed in major cities like Beijing and Wuhan, sparking increased conversation and offering a glimpse into the future of urban mobility. This study investigates public attitudes towards Apollo Go across China using Sentiment Analysis with a hybrid BERT model on 36,096 Weibo posts from January to July 2024. The analysis shows that 89.56\% of posts related to Apollo Go are clustered in July. From January to July, public sentiment was mostly positive, but negative comments began to rise after it became a hot topic on July 21. Spatial analysis indicates a strong correlation between provinces with high discussion intensity and those where Apollo Go operates. Initially, Hubei and Guangdong dominated online posting volume, but by July, Guangdong, Beijing, and international regions had overtaken Hubei. Attitudes varied significantly among provinces, with Xinjiang and Qinghai showing optimism and Tibet and Gansu expressing concerns about the impact on traditional taxi services. Sentiment analysis revealed that positive comments focused on technology applications and personal experiences, while negative comments centered on job displacement and safety concerns. In summary, this study highlights the divergence in public perceptions of autonomous ride-hailing services, providing valuable insights for planners, policymakers, and service providers. The model is published on Hugging Face at https://huggingface.co/wsqstar/bert-finetuned-weibo-luobokuaipao and the repository on GitHub at https://github.com/GIStudio/trb2024.

  • 9 authors
·
Aug 19, 2024 1

Modeling Long-term User Behaviors with Diffusion-driven Multi-interest Network for CTR Prediction

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

  • 8 authors
·
Aug 21

Hierarchical Multi-Interest Co-Network For Coarse-Grained Ranking

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually consist of three stages: candidate generation, coarse-grained ranking, and fine-grained ranking. The success of each stage depends on whether the model accurately captures the interests of users, which are usually hidden in users' behavior data. Previous research shows that users' interests are diverse, and one vector is not sufficient to capture users' different preferences. Therefore, many methods use multiple vectors to encode users' interests. However, there are two unsolved problems: (1) The similarity of different vectors in existing methods is too high, with too much redundant information. Consequently, the interests of users are not fully represented. (2) Existing methods model the long-term and short-term behaviors together, ignoring the differences between them. This paper proposes a Hierarchical Multi-Interest Co-Network (HCN) to capture users' diverse interests in the coarse-grained ranking stage. Specifically, we design a hierarchical multi-interest extraction layer to update users' diverse interest centers iteratively. The multiple embedded vectors obtained in this way contain more information and represent the interests of users better in various aspects. Furthermore, we develop a Co-Interest Network to integrate users' long-term and short-term interests. Experiments on several real-world datasets and one large-scale industrial dataset show that HCN effectively outperforms the state-of-the-art methods. We deploy HCN into a large-scale real world E-commerce system and achieve extra 2.5\% improvements on GMV (Gross Merchandise Value).

  • 7 authors
·
Oct 19, 2022

Improving Multi-Interest Network with Stable Learning

Modeling users' dynamic preferences from historical behaviors lies at the core of modern recommender systems. Due to the diverse nature of user interests, recent advances propose the multi-interest networks to encode historical behaviors into multiple interest vectors. In real scenarios, the corresponding items of captured interests are usually retrieved together to get exposure and collected into training data, which produces dependencies among interests. Unfortunately, multi-interest networks may incorrectly concentrate on subtle dependencies among captured interests. Misled by these dependencies, the spurious correlations between irrelevant interests and targets are captured, resulting in the instability of prediction results when training and test distributions do not match. In this paper, we introduce the widely used Hilbert-Schmidt Independence Criterion (HSIC) to measure the degree of independence among captured interests and empirically show that the continuous increase of HSIC may harm model performance. Based on this, we propose a novel multi-interest network, named DEep Stable Multi-Interest Learning (DESMIL), which tries to eliminate the influence of subtle dependencies among captured interests via learning weights for training samples and make model concentrate more on underlying true causation. We conduct extensive experiments on public recommendation datasets, a large-scale industrial dataset and the synthetic datasets which simulate the out-of-distribution data. Experimental results demonstrate that our proposed DESMIL outperforms state-of-the-art models by a significant margin. Besides, we also conduct comprehensive model analysis to reveal the reason why DESMIL works to a certain extent.

  • 7 authors
·
Jul 14, 2022

A Large-Scale Dataset of Search Interests Related to Disease X Originating from Different Geographic Regions

The World Health Organization added Disease X to their shortlist of blueprint priority diseases to represent a hypothetical, unknown pathogen that could cause a future epidemic. During different virus outbreaks of the past, such as COVID-19, Influenza, Lyme Disease, and Zika virus, researchers from various disciplines utilized Google Trends to mine multimodal components of web behavior to study, investigate, and analyze the global awareness, preparedness, and response associated with these respective virus outbreaks. As the world prepares for Disease X, a dataset on web behavior related to Disease X would be crucial to contribute towards the timely advancement of research in this field. Furthermore, none of the prior works in this field have focused on the development of a dataset to compile relevant web behavior data, which would help to prepare for Disease X. To address these research challenges, this work presents a dataset of web behavior related to Disease X, which emerged from different geographic regions of the world, between February 2018 and August 2023. Specifically, this dataset presents the search interests related to Disease X from 94 geographic regions. The dataset was developed by collecting data using Google Trends. The relevant search interests for all these regions for each month in this time range are available in this dataset. This paper also discusses the compliance of this dataset with the FAIR principles of scientific data management. Finally, an analysis of this dataset is presented to uphold the applicability, relevance, and usefulness of this dataset for the investigation of different research questions in the interrelated fields of Big Data, Data Mining, Healthcare, Epidemiology, and Data Analysis with a specific focus on Disease X.

  • 5 authors
·
Dec 19, 2023

The Surprisingly Straightforward Scene Text Removal Method With Gated Attention and Region of Interest Generation: A Comprehensive Prominent Model Analysis

Scene text removal (STR), a task of erasing text from natural scene images, has recently attracted attention as an important component of editing text or concealing private information such as ID, telephone, and license plate numbers. While there are a variety of different methods for STR actively being researched, it is difficult to evaluate superiority because previously proposed methods do not use the same standardized training/evaluation dataset. We use the same standardized training/testing dataset to evaluate the performance of several previous methods after standardized re-implementation. We also introduce a simple yet extremely effective Gated Attention (GA) and Region-of-Interest Generation (RoIG) methodology in this paper. GA uses attention to focus on the text stroke as well as the textures and colors of the surrounding regions to remove text from the input image much more precisely. RoIG is applied to focus on only the region with text instead of the entire image to train the model more efficiently. Experimental results on the benchmark dataset show that our method significantly outperforms existing state-of-the-art methods in almost all metrics with remarkably higher-quality results. Furthermore, because our model does not generate a text stroke mask explicitly, there is no need for additional refinement steps or sub-models, making our model extremely fast with fewer parameters. The dataset and code are available at this https://github.com/naver/garnet.

  • 2 authors
·
Oct 13, 2022

kNN-Embed: Locally Smoothed Embedding Mixtures For Multi-interest Candidate Retrieval

Candidate generation is the first stage in recommendation systems, where a light-weight system is used to retrieve potentially relevant items for an input user. These candidate items are then ranked and pruned in later stages of recommender systems using a more complex ranking model. Since candidate generation is the top of the recommendation funnel, it is important to retrieve a high-recall candidate set to feed into downstream ranking models. A common approach for candidate generation is to leverage approximate nearest neighbor (ANN) search from a single dense query embedding; however, this approach this can yield a low-diversity result set with many near duplicates. As users often have multiple interests, candidate retrieval should ideally return a diverse set of candidates reflective of the user's multiple interests. To this end, we introduce kNN-Embed, a general approach to improving diversity in dense ANN-based retrieval. kNN-Embed represents each user as a smoothed mixture over learned item clusters that represent distinct `interests' of the user. By querying each of a user's mixture component in proportion to their mixture weights, we retrieve a high-diversity set of candidates reflecting elements from each of a user's interests. We experimentally compare kNN-Embed to standard ANN candidate retrieval, and show significant improvements in overall recall and improved diversity across three datasets. Accompanying this work, we open source a large Twitter follow-graph dataset, to spur further research in graph-mining and representation learning for recommender systems.

  • 6 authors
·
May 12, 2022

Improved Personalized Headline Generation via Denoising Fake Interests from Implicit Feedback

Accurate personalized headline generation hinges on precisely capturing user interests from historical behaviors. However, existing methods neglect personalized-irrelevant click noise in entire historical clickstreams, which may lead to hallucinated headlines that deviate from genuine user preferences. In this paper, we reveal the detrimental impact of click noise on personalized generation quality through rigorous analysis in both user and news dimensions. Based on these insights, we propose a novel Personalized Headline Generation framework via Denoising Fake Interests from Implicit Feedback (PHG-DIF). PHG-DIF first employs dual-stage filtering to effectively remove clickstream noise, identified by short dwell times and abnormal click bursts, and then leverages multi-level temporal fusion to dynamically model users' evolving and multi-faceted interests for precise profiling. Moreover, we release DT-PENS, a new benchmark dataset comprising the click behavior of 1,000 carefully curated users and nearly 10,000 annotated personalized headlines with historical dwell time annotations. Extensive experiments demonstrate that PHG-DIF substantially mitigates the adverse effects of click noise and significantly improves headline quality, achieving state-of-the-art (SOTA) results on DT-PENS. Our framework implementation and dataset are available at https://github.com/liukejin-up/PHG-DIF.

GPT4RoI: Instruction Tuning Large Language Model on Region-of-Interest

Instruction tuning large language model (LLM) on image-text pairs has achieved unprecedented vision-language multimodal abilities. However, their vision-language alignments are only built on image-level, the lack of region-level alignment limits their advancements to fine-grained multimodal understanding. In this paper, we propose instruction tuning on region-of-interest. The key design is to reformulate the bounding box as the format of spatial instruction. The interleaved sequences of visual features extracted by the spatial instruction and the language embedding are input to LLM, and trained on the transformed region-text data in instruction tuning format. Our region-level vision-language model, termed as GPT4RoI, brings brand new conversational and interactive experience beyond image-level understanding. (1) Controllability: Users can interact with our model by both language and spatial instructions to flexibly adjust the detail level of the question. (2) Capacities: Our model supports not only single-region spatial instruction but also multi-region. This unlocks more region-level multimodal capacities such as detailed region caption and complex region reasoning. (3) Composition: Any off-the-shelf object detector can be a spatial instruction provider so as to mine informative object attributes from our model, like color, shape, material, action, relation to other objects, etc. The code, data, and demo can be found at https://github.com/jshilong/GPT4RoI.

  • 8 authors
·
Jul 7, 2023

SEAGULL: No-reference Image Quality Assessment for Regions of Interest via Vision-Language Instruction Tuning

Existing Image Quality Assessment (IQA) methods achieve remarkable success in analyzing quality for overall image, but few works explore quality analysis for Regions of Interest (ROIs). The quality analysis of ROIs can provide fine-grained guidance for image quality improvement and is crucial for scenarios focusing on region-level quality. This paper proposes a novel network, SEAGULL, which can SEe and Assess ROIs quality with GUidance from a Large vision-Language model. SEAGULL incorporates a vision-language model (VLM), masks generated by Segment Anything Model (SAM) to specify ROIs, and a meticulously designed Mask-based Feature Extractor (MFE) to extract global and local tokens for specified ROIs, enabling accurate fine-grained IQA for ROIs. Moreover, this paper constructs two ROI-based IQA datasets, SEAGULL-100w and SEAGULL-3k, for training and evaluating ROI-based IQA. SEAGULL-100w comprises about 100w synthetic distortion images with 33 million ROIs for pre-training to improve the model's ability of regional quality perception, and SEAGULL-3k contains about 3k authentic distortion ROIs to enhance the model's ability to perceive real world distortions. After pre-training on SEAGULL-100w and fine-tuning on SEAGULL-3k, SEAGULL shows remarkable performance on fine-grained ROI quality assessment. Code and datasets are publicly available at the https://github.com/chencn2020/Seagull.

  • 11 authors
·
Nov 15, 2024 2

Knowledge distillation to effectively attain both region-of-interest and global semantics from an image where multiple objects appear

Models based on convolutional neural networks (CNN) and transformers have steadily been improved. They also have been applied in various computer vision downstream tasks. However, in object detection tasks, accurately localizing and classifying almost infinite categories of foods in images remains challenging. To address these problems, we first segmented the food as the region-of-interest (ROI) by using the segment-anything model (SAM) and masked the rest of the region except ROI as black pixels. This process simplified the problems into a single classification for which annotation and training were much simpler than object detection. The images in which only the ROI was preserved were fed as inputs to fine-tune various off-the-shelf models that encoded their own inductive biases. Among them, Data-efficient image Transformers (DeiTs) had the best classification performance. Nonetheless, when foods' shapes and textures were similar, the contextual features of the ROI-only images were not enough for accurate classification. Therefore, we introduced a novel type of combined architecture, RveRNet, which consisted of ROI, extra-ROI, and integration modules that allowed it to account for both the ROI's and global contexts. The RveRNet's F1 score was 10% better than other individual models when classifying ambiguous food images. If the RveRNet's modules were DeiT with the knowledge distillation from the CNN, performed the best. We investigated how architectures can be made robust against input noise caused by permutation and translocation. The results indicated that there was a trade-off between how much the CNN teacher's knowledge could be distilled to DeiT and DeiT's innate strength. Code is publicly available at: https://github.com/Seonwhee-Genome/RveRNet.

  • 1 authors
·
Jul 11, 2024

OMNI: Open-endedness via Models of human Notions of Interestingness

Open-ended algorithms aim to learn new, interesting behaviors forever. That requires a vast environment search space, but there are thus infinitely many possible tasks. Even after filtering for tasks the current agent can learn (i.e., learning progress), countless learnable yet uninteresting tasks remain (e.g., minor variations of previously learned tasks). An Achilles Heel of open-endedness research is the inability to quantify (and thus prioritize) tasks that are not just learnable, but also interesting (e.g., worthwhile and novel). We propose solving this problem by Open-endedness via Models of human Notions of Interestingness (OMNI). The insight is that we can utilize foundation models (FMs) as a model of interestingness (MoI), because they already internalize human concepts of interestingness from training on vast amounts of human-generated data, where humans naturally write about what they find interesting or boring. We show that FM-based MoIs improve open-ended learning by focusing on tasks that are both learnable and interesting, outperforming baselines based on uniform task sampling or learning progress alone. This approach has the potential to dramatically advance the ability to intelligently select which tasks to focus on next (i.e., auto-curricula), and could be seen as AI selecting its own next task to learn, facilitating self-improving AI and AI-Generating Algorithms. Project website at https://www.jennyzhangzt.com/omni/

  • 4 authors
·
Jun 2, 2023

OMNI-EPIC: Open-endedness via Models of human Notions of Interestingness with Environments Programmed in Code

Open-ended and AI-generating algorithms aim to continuously generate and solve increasingly complex tasks indefinitely, offering a promising path toward more general intelligence. To accomplish this grand vision, learning must occur within a vast array of potential tasks. Existing approaches to automatically generating environments are constrained within manually predefined, often narrow distributions of environment, limiting their ability to create any learning environment. To address this limitation, we introduce a novel framework, OMNI-EPIC, that augments previous work in Open-endedness via Models of human Notions of Interestingness (OMNI) with Environments Programmed in Code (EPIC). OMNI-EPIC leverages foundation models to autonomously generate code specifying the next learnable (i.e., not too easy or difficult for the agent's current skill set) and interesting (e.g., worthwhile and novel) tasks. OMNI-EPIC generates both environments (e.g., an obstacle course) and reward functions (e.g., progress through the obstacle course quickly without touching red objects), enabling it, in principle, to create any simulatable learning task. We showcase the explosive creativity of OMNI-EPIC, which continuously innovates to suggest new, interesting learning challenges. We also highlight how OMNI-EPIC can adapt to reinforcement learning agents' learning progress, generating tasks that are of suitable difficulty. Overall, OMNI-EPIC can endlessly create learnable and interesting environments, further propelling the development of self-improving AI systems and AI-Generating Algorithms. Project website with videos: https://dub.sh/omniepic

  • 4 authors
·
May 24, 2024