Daily Papers

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

Autonomous driving visual question answering (AD-VQA) aims to answer questions related to perception, prediction, and planning based on given driving scene images, heavily relying on the model's spatial understanding capabilities. Prior works typically express spatial information through textual representations of coordinates, resulting in semantic gaps between visual coordinate representations and textual descriptions. This oversight hinders the accurate transmission of spatial information and increases the expressive burden. To address this, we propose a novel Marker-based Prompt learning framework (MPDrive), which represents spatial coordinates by concise visual markers, ensuring linguistic expressive consistency and enhancing the accuracy of both visual perception and spatial expression in AD-VQA. Specifically, we create marker images by employing a detection expert to overlay object regions with numerical labels, converting complex textual coordinate generation into straightforward text-based visual marker predictions. Moreover, we fuse original and marker images as scene-level features and integrate them with detection priors to derive instance-level features. By combining these features, we construct dual-granularity visual prompts that stimulate the LLM's spatial perception capabilities. Extensive experiments on the DriveLM and CODA-LM datasets show that MPDrive achieves state-of-the-art performance, particularly in cases requiring sophisticated spatial understanding.