{
    "domain": "Technology",
    "document": "Developer relations, abbreviated as DevRel, is an umbrella term for practices employed by an organization that builds developer-facing software to connect with the developers that use that software. Developer relations is a form of platform evangelism and the activities involved are sometimes referred to as a developer program or a DevRel program. DevRel programs often include the following:\nDeveloper marketing: Outreach and engagement activities to create awareness and encourage developers to use a product.\nDeveloper education: Product documentation and resources such as videos to aid learning a product.\nDeveloper experience: Often referred to as \"zeroth customer\" and \"friction logging\", devrel programs include using the product directly, finding problems, and improving the developer experience.\nDeveloper success: Activities to nurture and retain developers as they build and scale with a product.\nCommunity: Events, forums, and social groups around the product.\nApple is considered to have created the first DevRel program in the 1980s, starting with Mike Murray, who coined the term software evangelist to persuade third-party developers to develop software and applications for the Macintosh platform. Mike Boich was Apple's first Software Evangelist for the Macintosh project  and hired Guy Kawasaki who would become Apple's Chief Evangelist and popularize their DevRel program.In 1997, the Microsoft Developer Relations Group created and distributed resources aimed at advancing Microsoft’s success through the support of independent software vendors (ISVs). This strategy, detailed in presentations and emails, focused on facilitating the development and distribution of applications based on the Windows platform. The success of evangelists was measured by the amount of Windows applications their ISVs built and marketed. \nIn the following decades many companies formed DevRel programs. In the 2010s companies like New Relic, Twilio, EngineYard, and SendGrid branded DevRel programs as a \"Developer-First approach\".\nDevRel theoretically intersects engineering, marketing, product management, and community management.There are several different types of roles/job titles in DevRel including:\nDeveloper Advocates (aka Developer Evangelists): Focus on getting the word out (i.e., evangelizing) through various means such as speaking at conferences, attending meetups, hosting hackathons, creating code samples, building webinars, hosting virtual office hours and/or advocating by acting as a liaison between the community and internal product teams. They likely have coding experience and may collect feedback, create demos/code samples, or find solutions to issues with the product.\nDeveloper Experience (DX) Practitioners: Own user experience initiatives for products developers use. DX encompasses both products and documentation, and DX practitioners may deal with SDK or API design, onboarding flows, and documentation.\nTechnical Community Managers: Community managers who focus on conversations of a technical nature, about technical aspects of a product. They may identify and track opportunities for Developer Advocacy teams to educate and inspire their peer developers.\nDeveloper Marketers: Target and capture software developers' attention to grow awareness, adoption and advocacy of tools, solutions, and platforms. They focus on solving real-world problems by providing solutions to help developers improve their workflows and increase development efficiency. They also facilitate developer advocacy by empowering and evangelizing developers to champion a target product.\nTechnical Writers: Technical writers produce content such as online help, manuals, white papers, etc. A technical writer is often considered a DevRel role.\nDevRel practitioners may report to different groups within an organization : both technical and non-technical. In a 2021 survey, DevRel practitioners when asked \"Which department does your DevRel team report to?\" answered the following:Annual salaries for DevRel practitioners vary from less than US$50,000 to over $250,000 in some cases. A survey from 2021 indicates that the largest segment of annual salaries was between $100,000 and $150,000.Organizations which practice DevRel may be Developer-first or Developer-plus (aka Dev +) depending on their primary business model. Developer-First companies (e.g., Stripe, Camunda, PerceptiLabs, Unity, and Twilio) have a business-to-developer model (B2D) focused on selling products specifically designed to be used by developers. Developer-Plus companies (e.g., Slack, Spotify, Apple, Qualcomm, and Santander) tend to be business-to-business (B2B) or business-to-consumer (B2C). While the primary focus of Developer-Plus companies is to create and sell products for businesses or consumers, they also make products or services available to developers which benefit or enhance their strategy including: opening new market channels, creating new use cases, contributing to innovation strategies, or optimizing/enhancing existing products.In 2021, a survey showed that 63.6% of organizations with DevRel programs were Developer-Plus, and 36.4% were Developer-First.\nRegardless of Developer-Plus or Developer-First, companies are recognizing the growing power developers have in influencing purchasing decisions. This includes new companies focused on making tools for developers, and existing companies whose primary focus was elsewhere, which are now recognizing the developer opportunity. Thus, business leaders are now involved in starting new DevRel programs at their companies or increasing the impact of their existing programs.Products or services targeted at developers comprise an estimated $49 billion (in 2021) Developer-Led landscape that spans many categories including:\nSoftware Delivery Lifecycle (SDLC): SDLC solutions for processes such as designing, developing, and testing software.\nDev Tools: Tools for building software.\nDev Infrastructure: Hardware and software that support the distributed, repeatable construction of software.\nDev Platforms: Developer-interfacing, code-first, and API-only runtimes.\nTwilio, is an example of a Developer-First company, and more specifically an API-first company, that helped to shape the API economy (business models and practices designed around APIs), popularize DevRel programs, and became known for platform evangelism. Notably, their three-word billboard in Silicon Valley that simply said: \"Ask Your Developer\", followed by the Twilio logo, is credited with having started conversations between executives and developers in strategic decision making.\n",
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