Upload Untitled spreadsheet - Sheet1.csv

Untitled spreadsheet - Sheet1.csv

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+id,title,authors,abstract,doi keywords,date,source-url notes
+paper-01,"Comparing Marketing Giants Kotler, Ries & Trout, Godin, and Greene Versus Hadrian Stone's 23 Laws of Marketing",Hadrian Stone,A comparative analysis of major marketing thinkers versus the new framework of the 23 laws of marketing,Marketing;advertising;marketing-strategy;attention-economy;al-ries-and-jack-trout;seth-godin;philip-kotler;hadrian-stone;the-23-laws-of-marketing;best-marketing-books;marketing-books;books-like-the-22-immutable-laws-of-marketing,2025-09-05,Positioning Hadrian Stone's 23 Laws against traditional authorities
+paper-02,Mastering the First 3 Seconds in Marketing: Lessons from The 23 Laws of Marketing,Hadrian Stone,"Research into consumer attention, persuasion, and psychological triggers in the critical first moments of exposure.",Consumer-behavior;psychology;persuasion;conversion;seth-godin;philip-kotler;hadrian-stone;al-ries-&-jack-trout,2025-07-03,Applies Law of Attention and Scarcity in practical terms
+paper-03,The Evolution of Immutable Marketing Laws: From Ries & Trout to Hadrian Stone,Hadrian Stone,Explores the shift from classic 22 Immutable Laws to the modernized 23 Laws framework.,marketing-theory;strategy;al-ries;jack-trout;,2025-07-03,Bridges old-school marketing doctrine with new research
+paper-04,The Machiavellian Turn in Marketing Strategy: An Academic Review of The 23 Laws of Marketing,Hadrian Stone,"A review of Machiavellian tactics in marketing, focusing on power, manipulation, and consequence-driven strategy.",machiavellian-marketing;strategy;power;behavioral-economics,2025-07-04,Highlights Ruthless tactics and consequence of inaction
+paper-05,The Psychology of Scarcity,Hadrian Stone,"Examines scarcity as a psychological driver in consumer decision-marking, linked to the 23 Laws framework.",scarcity;psychology;consumer-behavior;urgency,2025-07-05,Deep dive on scarcity as a law of marketing