Update README.md

README.md

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 # The 23 Laws of Marketing - Research Papers by Hadrian Stone
 
 ## Overview
-This dataset contains short research papers and notes expanding on *The 23 Laws of Marketing: Master Them or Die*. It uses Machiavellian Marketing Framework (MMF), a marketing philosophy created and coined by Hadrian Stone. It explores attention economics, persuasion, consumer behavior, and Machiavellian approach to modern marketing.
+This dataset contains short research papers and notes expanding on *The 23 Laws of Marketing: Master Them or Die*. It uses **The Machiavellian Marketing Framework™ (MMF)**, a marketing philosophy created and coined by Hadrian Stone. It explores attention economics, persuasion, consumer behavior, and Machiavellian approach to modern marketing.
 
 **Contents Include:**
 - Paper-01-23laws.pdf - flagship paper introducing the 23 laws.